A large part of my business over the past year has been helping corporate companies refresh their brand by creating more personality driven imagery that represents who they are as people, thus steering away from the bland photography that the corporate world has been plagued with for so long. When I met with the good folk at Sizeland Evans to discuss their re-brand approach, we talked about creating clean imagery, and upon noticing that their entire office was designed around the color white, shooting on white just made sense. They also needed to be able to add and remove people the group shot from time to time as changeover in any corporate field tends to occur often. Read on below to find out how I did that, but first, here is the ridiculously well dressed and awesome Sizeland Evans crew.
I decided on a 5 light setup that would create highlights and shape that would look good on both male and female subjects. Pictured below is what the set looked like. I used two 64" PLM's to light the backdrop, two 6' strip boxes to create the rim, and one 36" octa box as the main. I also put down a sheet of plexi glass to create the reflection on the floor to take away the floating on white effect.
As per usual with this kind of work, I was shooting tethered into LR5 using my Nikon D800 + 85mm f/1.8G. I also shot on a tripod to keep the proper distance and height for everyone to scale properly into the group photo in post.
As I was saying before, I wanted light that would look both soft, but with a bit of edge to it, so that it would look good no matter who was in front of the camera and remain consistent so that all of the photos could be used together. Here are a couple of close crops from the above group shot:
And there you have it. By photographing each person individually, we now have the ability to add or remove people in the group photo as needed over time, which is a huge for any corporation that wants to keep an updated profile on who they are as a company. Thanks for reading.