The Fuji GFX 50s

The Fuji GFX has been one of the most talked about cameras over the past year. From the rumors of it's production, to the announcement in September at Photokina, to the pre-production models that are now making their rounds to certain photographers (myself included), it's been an exciting time for fans of Fuji.

After having the chance to use the camera for a few days, I put together a short YouTube video giving my general thoughts on the camera which can be viewed below: 

And of course here are a few images:

And a couple of quick BTS images for fun:

All of the images were edited using my CUSTOM LIGHTROOM PRESETS which you can check out by CLICKING HERE.



Alberta is home to some of the most amazing natural landscapes, and Pincher Creek County is no exception. 

A 5:30am call time, amazing weather (although crazy chilly), untouched landscape, and the kind of sunrise that dreams are made of, all made for the perfect recipe to pull off this shoot exactly as we had imagined it. We had 2 hours from the time the sun peaked over the hill tops to get all of the looks we needed before the light turned to shit. We made it just under the wire.

BLK LBL is the client we were shooting for, and what they've done is created a new style of bi-pod for the AR-15. The purpose of the shoot was to show how efficient and discreet the bi-pod is when attached to the gun, and the photography will be used for future ads and marketing materials. 

The entire shoot was done with the Fuji X-Pro2, which performs crazy well in these lighting conditions, using mostly the XF 16mm f/1.4 and a little of the XF 35mm f/2, 

Here are a few of the images from the shoot, larger versions available in my portfolio:

And of course, a full BTS video from the shoot:


If you have any questions, sound off in the comments below.

Thanks for following along.


Profoto Deep Umbrellas - My Thoughts

*Disclamer: I am in no way a product reviewer, and this post will have nothing in terms of graphs or technical comparisons, but quite a few people have been asking me what I think of these modifiers since I started using them, so I thought I would share my experience thus far.

Just over a month ago I was looking to replace a few of my sacred octaboxes as they have been put through the ringer over the last 5+ years, and the bent poles / ripped fabric were starting to look a little ghetto. 

I've always been a big fan of the circular modifiers. From the catch lights to the way the light travels across the faces of my subjects, circular has always been my preference. Octaboxes became my weapon of choice, as umbrellas were typically to shallow to have the control I wanted to create the dramatic style of portraits that I am known for.

Enter the Profoto Deep Umbrella. 

I picked up one Profoto Deep White L (51") w/ optional diffusion panel which essentially just turns it into a circular softbox (like an octa), as well as two Profoto Deep White M (41") w/ the diffusion panels. My reason for going with the white vs the silver is that I will often use these umbrellas without the diffusion panel when I want the shadows to be a little harder, but silver tends to be too hard for my taste.

A few samples of what the Profoto Deep L without the diffusion panel looks like:

And then a few using the Profoto Deep White L mixed with constant light + shutter drag to create some motion in the image:

What I like:

  • They are deep, and deep means beautiful light and contrast, which I am obviously a huge fan of.
  • The ease of setup, which means that my assistants, whether brand new to the game or experienced, will all know how to open an umbrella. The bent poles / ripped fabric on my octaboxes that I mentioned earlier were typically the result of new assistants not knowing how to setup or take down modifiers properly. This also makes setup and take down take far less time.
  • Way more portable than any other modifiers I own. They fit into slim bags, and all 3 slide into the lid compartment on my ThinkTank Production Manager 40 studio case. No more stacking of modifiers on carts to move from location to location.
  • Build quality is awesome. Every photographer that I've shown them to instantly says they feel solid. It's Profoto, so I guess it should be expected.

What could be better:

  • I wish the pole could be split via a threaded section, so that when I move the light deep into the umbrella to focus the light more, the pole wasn't sticking out like a spear waiting to take out someone's eye.
  • I'd say cost but you get what you pay for, and yes $350 cdn for an umbrella seems a little pricey, but for a modifier that is as versatile as these are, and will last for as long as I expect them to, they are priced fairly. 

With that, here are a few more portraits, using the Profoto Deep White L w/ diffusion panel, and a Profoto Deep White M for fill. Behind the scenes image for these images at the top of the post.

So to wrap up, if you've been looking at these modifiers as an option for your kit, I wouldn't hesitate to tell you to pull the trigger.

Questions? Use the comments below.

I also post a lot of behind the scenes images and videos to my IG account, so if you don't follow me already, be sure to check out some content on there:





Gloria in Studio

My relationship with black and white photography has without question reached an all time high. Any time I think about personal work, black and white is all I have on the brain, so I am running with it as much as possible. 

I wanted to shoot some raw (no hair/makeup, styling, etc) portraits and I had an hour break in between client jobs at the studio, so I had Gloria pop in for a quick 45 minute shoot. 

We shot two set ups, one softer dark version, then switched to some bright, hard light.


And a few BTS images: 

Be sure to check out the portfolio for larger versions of the images.


Avenue Magazine - May 2016 Issue

Back in February I was contacted by Avenue Magazine to shoot their May 2016 style section, which also ended up running as my first cover for Avenue. All good things. 

Here are the spreads for those of you without access to the print version: